Was in my local supermarket the other day and had a good chat with the man who looks after the aisle containing IF. Showed me the sales over the past 6 weeks for all brands on his scanner. Unfortunately A2 only sold 1 tin. However, he said that before covid the shelves were wiped out in days by 'Chinese'.
Obviously everyone knows this but just goes to show that NZ/AU mums don't buy A2 IF (which was pointed out on the last call with analysts post the 4th downgrade). But as we know the milk is a ragging success. I find this interesting. Would it be the same in the US if they launched IF?
Media Updates, page-9680
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