Yeah and it lines up almost exactly with MBS, although the dramatic increase in store count might've moved it upward.
I'm also looking forward to seeing the progress in fresh milk sales in China because that can bring more attention to our brand.
On a side note I saw this article about the growth of A2 in Ireland. Farmers want to align their herds as they get a higher price for their milk - like Sm1 pay for. It can only bring more attention to the category, and A2M is mentioned in the article. Perhaps we could have another crack at the UK once A2 becomes more prominent there.
https://www.agriland.ie/farming-news/is-a2-milk-a-mainstream-dairy-option-for-the-future/
Media Updates, page-9856
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