Can you clarify for me, is the main product sold through...

Can you clarify for me, is the main product sold through domestic e-commerce China label or English label? I guess I assumed it was more focused on China label. It's a bit tricky to tell with all the different versions of platforms and what we can view from here in Aus.

Either way, the main point is that domestic e-commerce market share includes all Chinese IF brands, whereas CBEC does not (which is why A2 CBEC share is ~20% whereas it is much lower in domestic).

In my mind the domestic e-commerce market is more similar to the physical MBS store market and it sounds like the market shares for A2 are similar in both.