A2M being mainly a seller of infant formula to China severely restricts the avenue that the company could use to market its products. The company, for example, can’t use real, popular stars like Taylor Swifts, Ariana Grande, Lebron James, etc because they simply wouldn’t work. Case in point, A2M’s partnership with Feed the Children outlines how desperate it is to find a marketing pivot that works.
A2M being mainly a seller of infant formula to China severely...
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