I still didn't get why a rapper is A2M's chosen 'KOL' when it comes to infant nutrition, so I googled him.
https://www.goldthread2.com/identity/jony-j-rap-china/article/3021935
Apparently he is a kind of 'wholesome' rapper with millions of fans on Weibo.
It was a steamy July night in the northern Chinese city of Tianjin when the crowd erupted inside the 66 Live House concert venue.
The rapper Jony J had just finished his set when he suddenly got down on one knee and turned to his girlfriend Baima.
“Will you marry me?” he asked.
Speechless, Baima reached out her left hand. It was a yes.
LOL I guess I kind of see the rationale why millennial Chinese mothers might see him as a 'KOL'
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