Media Updates, page-4854

I wonder if its real A2 milk this time. This is a small market and probably where they think they can compete.

Interesting how they are promoting its "goodness", its "popular" so we have a new product. How about marketing as "we know that the A1 in the rest of our products is giving many of you tummy troubles, so try this instead". I think the consumers will work it out. Hey, if the category works, I'm sure A2M will appreciate the free market testing. They already have a chocolate product in the US ready to go here.

“Dairy Farmers A2 Goodness Chocolate Flavoured milk comes from the goodness of free roaming, pasture-raised, Australian cows. We know how popular A2 protein milk is, so it’s a natural fit for our iconic Dairy Farmers brand to offer consumers greater choice, starting with our Australian-first fresh A2 chocolate flavoured milk.”