As far as market share goes, this is an understated opportunity....

As far as market share goes, this is an understated opportunity. There may not be many household names (at least in western households) that would use this product but the shear size of the sub-continental Asia market is phenomenal - they need to make the move to green solutions too, even just so they can breathe...

Even a small part of the market share would be awesome!

I would assume that their prototype products would be based on Noxonix materials which would also suggest they'd be looking to use it going forward too.

Having said that, they still have a long way to go in getting to market. But it certainly worth developing the relationship now.