Your link could also best describe some of the methods used by the ABC in its own market growth strategy;
" Quinn claims that an effective strategy: "first probes and withdraws to determine opponents' strengths, forces opponents to stretch their commitments, then concentrates resources, attacks a clear exposure, overwhelms a selected market segment, builds a bridgehead in that market, and then regroups and expands from that base to dominate a wider field.""
Unlike every other media group, the 'business' aspect of this strategy is not important to the ABC. I guess they might measure their success on the persuasiveness of their advocacy.
