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Mercedes-Benz Strategy Update 2020



October 06, 2020 - Mercedes-Benz has announced a new strategic course that will pursue profitable growth in the luxury segment and target leadership in electric drive and car software. The new Mercedes-Benz strategy is a comprehensive program that has been designed to power the company forward technologically and financially.

Our strategy is designed to avoid non-core activities to focus on winning where it matters: dedicated electric vehicles and proprietary car software. We will take action on structural costs, target strong and sustained profitability. With this new strategy we are announcing our clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral, in line with our Ambition 2039 target.

Our strategy is designed to avoid non-core activities to focus on winning where it matters: dedicated electric vehicles and proprietary car software. We will take action on structural costs, target strong and sustained profitability. With this new strategy we are announcing our clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral, in line with our Ambition 2039 target.

Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG

https://www.daimler.com/investors/events/capital-market-days/2020-mercedes-benz-strategy-update.html