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Today's Australian Business
Bubs China sales soar

Chinese demand for products from infant nutrition company, Bubs, is continuing unabated, despite Beijing warning of potential sanctions on Australian goods amid fresh tensions between the two countries.

Bubs China direct sales soared 26 per cent in the three months ending June 30, representing 22 per cent of gross revenue for the quarter.

Overall revenue jumped 32 per cent to $62m, an increase of $15m compared with the previous corresponding period.

Founder and chief executive Kristy Carr said the results showed consumer demand for Bubs’ products remained strong.

On Monday, Ms Carr also announced Bubs has entered into the vitamins and mineral supplements category - worth about $2.3bn - via an agreement with Chemist Warehouse for its new Vita Bubs infant and children’s range.

“The move into the vitamin and mineral supplements category is consistent with our strategy to evolve into high margin adjacent categories where we know our end consumers and can leverage existing core competencies and brand reach across multiple children’s feeding and health settings.”

“We expect the launch into Chemist Warehouse will add materially to our domestic revenue.”