Mercedes and BMW released concept e scooters last Sept at the Paris motor show - see : -
http://www.themotorreport.com.au/50823/mini-smart-to-reveal-electric-scooter-concepts-at-paris
but it is believed that they are looking at a range of e scooters. Although the pricing on the above concept models are not known - they are likely to be at the premium end of the market. - ie well above the retail price of an E-Max.
From my research the cheapest e scooters are those designed and made in China - but historically there have been quality issues. The most expensive are like the above - designed in Europe / made in Europe. The E-Max being European designed / China manufactured results in a respected quality scooter at a competitive price - which places the likes of E-Max in a good marketing position.
It is understandable that there would be some type of JV interest by Mercedes / BMW with Vmoto - so as to have some e scooter models at a more competive price point.
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