Is the live finale info published somewhere or speculation?

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prazzzz

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16/11/17

17:18

Post #: 28863623
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Originally posted by Quinten ↑

Ok, so what the market is waiting for is the big download numbers.
And to achieve this they need phase 3 of the marketing plan to start soon (preferably with a celeb judge to increase download numbers).

We all expected it to start once final round 1 commences and ignored management telling us in 3 separate announcements it will "start" in late November.

"This activity will not commence in earnest until the week prior to the commencement of finals on 2 December 2017"

"Activity to the commencement in finals Week 2, December 2017"

"From late November 2017, the marketing program will accelerate its paid and unpaid social media campaigns, leveraging the considerable brand awareness.. "

My theory is that there may be 2 parts of the 3rd marketing phase.
1. The organic performer's follower audiences.
2. The paid social influencer spam to non followers audience.

So number 1. is what we're seeing now, average download rate but higher user engagement metrics.
And number 2, what we all expected to "start already" is the big social media exposure and awareness calling for people who never heard of any performers within the app to start downloading. May result in more downloads but with lower engagement as they're not dedicated in voting everyday to support their performer.

I'm speculating that they're leaving it this late is to not dilute the engagement stats with the non-followers audience. Leaving it near the end helps benefit both the stats and the overall download numbers of comp 1 and any pop-up comps straight after. Hopefully the judges start interacting within the app and along with the live finale, (quote from website to finalists, "Have all your travel documents in order, the final 5 will be flown to Los Angeles for the Live Finale!") will keep them engaged and still use the app after comp 1 finishes..

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Is the live finale info published somewhere or speculation?

MSM Price at posting: 14.5¢ Sentiment: Buy Disclosure: Held
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Is the live finale info published somewhere or speculation?

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