I'll have a crack at the download numbers.
When they ann the downloads of 230k, google play reached 50k dl tier. So 180k was from apple store. But the ranking reached top 4, and currently its only top 50. So maybe only extra 100k from apple store now and 50k from google play (as it just reached 100k dl tier).
So im guessing around 400k dl atm.. hopefully the paid social campaign will start soon doubling this figure for the finale and spill onto a sponsored/branded pop-up comp paid by a company like redbull etc..
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