Company announcement3 April, 2006MELBOURNE GOES WIRELESS WITH...

Company announcement
3 April, 2006
MELBOURNE GOES WIRELESS WITH UNWIRED
More than 220,000 Melburnians will soon be able to sign up with Australia’s largest wireless
broadband provider, with Unwired Australia launching its service in Melbourne on 5 April.
Residents and people visiting Melbourne’s CBD and inner city suburbs* – from the Docklands to
Richmond, Fitzroy to Middle Park, and Port Melbourne to Toorak, can use Unwired in these
areas from this date. In May, coverage will be extended to Flemington, Clifton Hill, Collingwood
and North Melbourne.
“Unwired’s entry into the market means Melburnians are finally getting standards-based, fast
wireless broadband at a great price. With Unwired, you buy the modem, plug it in, select a plan,
and you’re online – there’s no installation and no waiting time – it’s that easy. It’s also portable
so you can use Unwired across our Melbourne network and most of Sydney,” said Unwired CEO
David Spence.
Unwired’s entry into the Melbourne market coincides with increasing consumer demand for voice
and internet mobility.
“With Telstra losing 180,000 wholesale and retail fixed phone lines in just six months1, it’s clear
people are ditching fixed home phones and expensive line rentals in droves – moving to low cost
capped mobile plans and wireless broadband. It’s not just about cost – it’s about convenience.
People want access to voice calls and the internet anywhere anytime, not just at a set location,”
Spence said.
Unwired will complete the first phase of its Melbourne network, which will cover around 25 per
cent of the Melbourne population, in the second half of 2006. Further expansion of its
Melbourne network will then take place as more customers join Unwired.
“Our Sydney experience gives us the advantage of knowing what type of person is more likely to
be an early adopter of the Unwired service so we are focussing on suburbs that fit this
demographic first. We look forward to building a substantial customer and revenue base as
soon as possible so we can increase our coverage across most of Melbourne,” Spence said.
1 For six month period ending 31 December 2005.

Unwired offers fast portable broadband services via its Desktop Modem and Wireless Card.
Plans start at $15.95 per month for fast internet at better than dial up speeds and $29.95 per
month for its broadband internet services.
Unwired modems are available directly from Unwired’s website, through its call centre on 1300
761 881 and through its retail partners in Melbourne: Harvey Norman, D Smith and Tandy.
The Desktop Modem retails for $189 and the Wireless Card is $299. Online and phone orders
incur a $6 delivery fee. For further information on plans and pricing visit www.unwired.com.au
Unwired gets a mark with Buckley
Unwired also revealed today details of its Melbourne marketing campaign, announcing high
profile footballer Nathan Buckley as its ambassador.
“Nathan will be pivotal in creating awareness for Unwired in Melbourne. Nathan is a great fit for
us – he has a solid understanding of wireless internet and he personifies our vision of freedom,
simplicity and flexibility in a ‘wireless’ world. We look forward to working with him,” Spence said.
Buckley will appear in Unwired marketing and advertising material, including direct mail, print
and bill boards, from 5 April.
More information:
Amanda Wallace
Unwired Australia
+61 (0)2 9033 7754/0422 379964
* From 5 April the network will cover all or part of the following suburbs: Melbourne CBD (South, West and
East), Port Melbourne, Albert Park, Carlton (North and South), South Yarra, Bentleigh, Ormond,
McKinnon, Patterson, Richmond (East, West and South), Hawthorn, St Kilda, Docklands, Toorak, Fitzroy,
Middle Park