Metrics

https://www.equitiescharts.com/company/selfwealth-swf-asx.php



SP - down, due to more competition.
App reviews - not slowing down, which is good and bad. So usage is still good, but the app is not debugged yet, so the average rating couldn't rise.
Alexa - flatlined somewhat. It's at a good level, but minimal growth lately - app needs debugging. Probably user losses and user gains are somewhat offsetting each other. Once the app is debugged, user losses would be lower.
Employees - rising strongly. So this year is likely to be cashflow negative, with higher staff/ads costs, but if they get things running smoothly again, then they'll be in a strong position once RBA raises rates.


I'm repeating myself...app, app, app... It's frustrating to wait on it.

I think some IT staff are working on the debug, while others are developing different features concurrently, but the app/API is being slower than anybody would like. So some features are getting released, which is nice enough, but not the highest priority.