Other than the headline what's the actual impact ?
Chance of Jordan fronting advertising ? Limited. Taking money is one thing, but being on the front of a campaign is probably closer to nil. Very particular about the personal brand (see "the last dance" doco for more insight"
Chance that DraftKings will try and make a major push into daily basketball fantasy ? High - NBA fantasy is the poor cousin to MLB (the original but more for diehards in a sport with a reducing fan base long term) and NFL (the giant).
Long term implication of DraftKings having the inside running to get an exclusive All of NBA deal ? likelihood of NBA limiting their revenue by going with a single partner is pretty low - more likely to have a multi-partner deal in these types of deals which rely on reach (look at TV rights deals).
Chance of a tie in to get the Charlotte Hornets as a DraftKings partner ? Continuation of an existing sponsorship deal which was signed in 2015 - unsure whether it is still active.
Other than the headline what's the actual impact ?Chance of...
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Last
69.5¢ |
Change
0.020(2.96%) |
Mkt cap ! $230.2M | |||
| Open | High | Low | Value | Volume |
| 67.0¢ | 69.5¢ | 67.0¢ | $227.2K | 331.2K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 1 | 10498 | 69.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 69.5¢ | 6336 | 2 |
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| Last trade - 16.10pm 18/10/2024 (20 minute delay) ? |
| PBH (ASX) Chart |