except he doesn’t use the mass media well generally
trumps more a product of murdoch’s Game plan if right wing king making meeting it’s most natural target - in a country that’s among the most conducive to populism both culturally and socially
the US is about the most religious country in the First world - which means you’ve got a really large proportion of the population conditioned to prioritising belief over science/hard facts
all this in a culture that mythologises money and winning - making them most prone to make Dear Leaders of Disallowed salesmen who flaunt trappings of wealth
same reason they churn out shonky tv evangelists by the dozen
