https://www.happi.com/contents/view_features/2020-06-01/best-practices-for-formulating-sunscreen-with-zinc-oxide/(emphasis my own)
"Even before the recent regulatory changes, our analysis indicated an increasing number of sunscreen launches with zinc oxide. Using Mintel data, we estimate that sunscreen launches in the US, using only zinc oxide as the UV filter, increased by about 20% from 2017 to 2018, while new sunscreen launches containing all chemical UV filters have been on the decline since 2014.
Zinc oxide formulations are growing in popularity and zinc oxide works well in trendy, on-the-go formats such as sticks. Depending on the specific zinc oxide, it may support “free-from” and “clean” claims. If formulated properly, it is also effective in water-resistant formulations."
That 20% would be compounded by any increased sales of a particular brand. So the zinc suncreen market in North America is growing handsomely.
https://www.happi.com/contents/view_features/2020-06-01/best-prac...
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