First time I've seen a direct comparison of price for Menicon...

First time I've seen a direct comparison of price for Menicon Bloom day and Misight - these prices from France (google translate must have turned "New" in French into "Novelty").





Roughly price parity for Naturalvue and Misight in Singapore:






Suggests to me that there isn't a premium placed on Menicon Bloom day to account for the extra mouth to feed (I.e. Mention as well as VTI). So, the return to VTI from sales of Bloom day will be lower than the Naturalvue branded product (as speculated in an earlier post).