Singles day increased based on last year with Bega only (this was before price rise and bega supply increase over 2HFY16)
Now they have FONTERRA onboard as well, hence expectation to sell not only Bega stocks but also Fonterra stocks. Either way, its very bad for FY17. Their inventory line item is going up massively as their forecasted revenue is below FY16, and lower margins.
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Misled and overreacted..., page-21
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