Mitsubishi Digital Electronics America Debuts LaserVue™ Laser TV IRVINE, Calif., April 7, 2008 --- Mitsubishi Digital Electronics America, Inc. today announced its new HDTVs for 2008, which will take sight and sound to new heights for consumers demanding only the best in quality and performance. Included in this line-up is Laser TV, which will be branded as LaserVue™ and will be available to consumers in the 3rd Quarter of 2008. "Mitsubishi has a unique understanding of our customers’ expectations from their HDTVs, and our laser technology delivers the most brilliant picture they’ve ever seen," said Frank DeMartin, vice president, marketing, at Mitsubishi Digital Electronics America. "Today's HDTVs display less than 40 percent of the color spectrum that the eye can see. Laser beams provide the widest range of rich, complex colors, along with the most clarity and depth of field." At the Consumer Electronics Show in January 2008, Mitsubishi launched a new category of large-format televisions with ground-breaking laser technology, and today the company announced the brand name for its new Laser TV -- LaserVue. As the first-ever laser-powered television, LaserVue will deliver a range of color never before seen in home entertainment. Precise and focused, the purity of laser light surpasses current highdefinition technologies. Mitsubishi LaserVue TVs not only provide the ultimate picture quality, they are also capable of delivering a true 3D viewing experience. In addition, they are environmentally friendly, consuming approximately one-half the power of today's LCD TVs, and approximately one-third the power consumption of plasma TVs. "Mitsubishi has created a new category in television with laser technology and now we are creating an exciting new brand, LaserVue, which we believe consumers will come to equate with the industry's best performing televisions," continued DeMartin. Mitsubishi will ship LaserVue televisions to authorized retailers in the 3rd Quarter of 2008. Mitsubishi also introduced its full line of 1080p LCD TVs and 3D-Ready DLP™ HDTVs. About Mitsubishi Digital Electronics America, Inc. Mitsubishi Digital Electronics America, Inc., the Official HDTV of The PGA TOUR, manufactures and markets a comprehensive line of premium quality 1080p DLP HDTVs and 1080p LCD Flat Panel HDTVs. Recognized as the world leader and innovator of large display high-definition televisions, Mitsubishi Digital Electronics America builds products that lead the industry in quality, performance and ease-of-use. For additional information about MDEA and LaserVue, visit http://www.mitsubishi-tv.com/
