I have done some more comparisons as follows:
BENCHMARKS
Have compared with Expedia, VeriSign, Soufun and Grubhub. Evidently these companies are seen as global media and advertising services businesses.
PROFITABILITY
Mitula EBIT to Sales is amazing at 50 percent. Compares with Verisign and Soufun. The rest earn around 10 to 20 percent. In short, a very profitable business.
RETURN ON ASSETS
Again , Mitula amazing with a return on assets of 68 percent. Compares with Verisign and Soufun at around 30 percent and the rest around 6 percent.
PRICING
At the IPO price of 75 cents Mitula is cheap relative to the above benchmark companies with the exception of Soufun which has a similar price. However, Mitula is significantly smaller so should trade at a discount ?
If Mitula traded at prices similar to the above benchmark companies it should trade around $0.75 to $1.50.
SUMMARY
A very profitable business being sold at a fairly expensive price but still cheap relative to the above benchmarks with the exception of Soufun.
