I can already see the video story board right in front of me:
A much quieter Jetpack suddenly descending into a service station along a lonely stretch of road, somewhere on the picturesque South Island of NZ. The service station attendant, mouth wide open, staring at the pilot unclipping himself and requesting: "Fill her up, mate", then walking into the office and shortly thereafter re-appearing with a half bitten off Magnum ice cream (I think they call this cross media marketing), then disappearing again, up and across a meadow. Final shot: service station attendant, mouth wide open.
The NZ film industry is already quite unique. Take a look at this video.
How effective is that?
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