Just stumbled across some interesting website usage statistics...
For the month of May
Marleyspoon.com.au visits up ~18% to 254k
Dinnerly.com visits up ~27.5% to 1.12m
Dinnerly.com.au visits up ~28% to 602.47k
Marleyspoon.com visits down 6% to 1m
This compares to hellofresh.com up 2% and hellofresh.com.au up 6%.
What do we make of this?
Not saying this necessarily translates to earnings, however, can't grow earnings without more people visiting the sites...
My concern however, lies with the decline in marleyspoon.com. Without speculating too much, it appears that hello fresh may be regarded as the premium brand out of the two companies, and our main driver of growth may be the dinnerly brand, playing in the "easy and affordable" space.
Keen to see what people think...
Source: Similarweb
