Hi Poly,
I love the following points
* As the only listed company in Australia operating in this space, this is indeed an exciting opportunity to develop something that will be seen globally and hopefully become an iconic part of this rapidly growing sector.
* Specifically, we need to create a trusted, communicable, exciting, and highly differentiated brand, competing in the same space as global social media giants, Playfish and Zynga who are out there.
* We must make the current key players look like tired boring brands.
They really are gunning for Zynga & Playfish !!!
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