Mobile World Congress 2017 (Feb 27th to March 2nd), page-191

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Chad3110

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28/03/17

22:29

Post #: 23691363
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Originally posted by Acca ↑

Don't think there are any other comments so far on the panel discussion content, but here are a few observations:

The lady from Nigeria was indeed negative through much of the session, but it seemed that she finally got the message towards the end, when she started talking up sponsored data as a business development tool for SMB's. Early on she seemed almost unaware of the background to the topic!

The panelists from Telefonica and Tata proved to be absolutely brilliant protagonists for the power and future of sponsored data, data rewards and the overall value of the business propositions. The example of a Brazilian Bank providing sponsored data for its online banking was a classic proof: the more customers they can get banking online, the lower their overall costs of doing business..fewer face-to-face staff required, etc. Sponsored data technology providing direct ROI for day-to-day business.

The man from Tata made reference to their bundling of SYT technology in their cross-carrier offering. Was still vague on the go-live for their offering, but obviously (I think) close.

Gary and the other two gentlemen were frequently nodding their heads in agreement with each others' statements. Panel well chosen!

Short wrap: sponsored data and related platform technology is going to reduce the cost of doing business for global and local Brands. And it is the most compelling customer-delivering technology presently emerging.

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Latest MEF Summary on Sponsored Data - 28 March 2017
http://mobileecosystemforum.com/201...odels-8-big-talking-points-on-sponsored-data/

Chad

SYT Price at posting: 2.8¢ Sentiment: Buy Disclosure: Held
15 Upvote

0 Great analysis

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Mobile World Congress 2017 (Feb 27th to March 2nd), page-191

Top Stories

Week 34 Wrap: HotCopper's top watched; Oz banks cut saver interest; Kamala’s 28% corporate tax; AI’s back

Noronex kicks off EM survey at Humpback, Namibia – part of South32's earn-in deal to access Kalahari Copper Belt

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Raiden gears up for exploration in final quarter of 2024

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Chariot locks in high-potential drill target at Black Mountain, one of the USA's largest lithium landholdings

Reporting wrap: Inghams, Accent, Mayne Pharma

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