Based on my understanding, up to this point, most other competitors are pursuing solutions around action driven
data rewards platform which require little carrier integration. Many of the smaller platforms (especially in India) are called 'blind platform' in the sense that they don't have the analytics for content providers to gauge their ROI and I believe most don't even have an offer management system.
While some of the competitors have a solution for
sponsored data, their solutions are not cross-carrier. As sponsored data requires more integration works, the only way to justify the time and resources spent to provide
sponsored data services is to have a cross-carrier platform.
T-Mobile have developed their in-house
sponsored data platform called Binge-On. Then again, this platform is network centric ie. only for T-Mobile subscribers.
![](https://s23.postimg.org/burojgbgb/competition.png)