What "line" that costs will reduce? Wheres that info from?Way I...

What "line" that costs will reduce? Wheres that info from?

Way I see it is that RMA have got an operating platform, but no-one knows about it. So they need to spend big on market awareness. Haveing said that, they couldnt do it before, as the platform didnt work until when (November, January??)

Video Ezy and Quickflix arent an issue - QFX is burning cash like theres no tommorrow as well (really, who wants to wait for a DVD?) - and VEZy has a bunch of franchisees to worry about before it tries anything.

Bigpond + Fairfax - they are a worry, but BP's model is all about the broadband, not the content.