I think the issue is here is not about the product but:
Partnerships with ISP's, Reeltime have not really entered into any worthwhile agreements with any substantial ISP for the delivery of the product, when I mean worth while I mean in the top 10 ISP's Relltime missed out with iiNet which leaves Telsta, Optus, AAPT, Primus
The pricing model is a concern, people being people paying top dollar for a movie which they can go down to the local Video store and get for $3.00, I see in the ASX release the revenue model is going to change. This is a major change for Reeltime from the original prospectus, and not before time in my view, but also indicates that the original revenue plan was flawed.
Spending more money on marketing the product is ok as long as it can be quantified.
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