Momentum is building, page-383

While we wait in anticipation of news Marketing seems to be ramping up in Olay China again for another round, clip posted in the last 24 hours.

http://www.miaopai.com/show/Vpdx8sIFCOqN8lsgxALmEsfTSrVrN~OBJdpHlg__.htm

Does anyone have any idea what kind of dollars this kind of launch across 9-10 months of product building and market awareness that we have witnessed, would P&G be putting upfront for Olay Magnemask?  

I would imagine that the marketing dollars on ad spend/influencer/Pop-up stores/Kiosk with Tmall/launches/Production/Venues/TV/Magazines/Bilboards etc?  Across say China, Taiwan, Hongkong and Australia so far would be in the millions if I were to take a cautious/naive guess. Anyone brave enough to put an educated figure at what a market activation of this magnitude would cost?

Trying to get my head around what kind of ballpark sales they are expecting to cover Magnemask current costs so far if anyone is brave enough to give it a go.