LOTM, "The September quarterly report states "9 straight months...

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    LOTM,

    "The September quarterly report states "9 straight months of increasing revenue""

    My take on this is that SYT are converting quarters to months meaning 3 quarters = 9 months.

    The word "straight" means that the 3 quarters were one after the other.

    So they are saying they had 9 straight months of increasing revenue which is a duration. Not necessarily each month was an increase on the previous.

    IMO, they have just simplified the time frame for the general public. (A woman is pregnant for 9 months not 3 quarters).
 
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