more about new york, page-2

An interesting link...Thanks Oak. I pulled this from the text:

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-- Posted by NYguy on 7:49 am on June 4, 2003

Conde Nast lights up
(NY Post)

by Lois Weiss

Douglas Durst is ready to use "psycho-physics" while putting more than a 360-foot multi-station TV antenna on the top of the company's Four Times Square tower.

The building, also known as the headquarters of Conde Nast, is on the verge of getting its sky-high signage leased and lit.

A deal to take the four, 70x70-foot tall signs is close to being inked with a U.S. company that will install special Australian-designed LED video technology and then lease the colorful computer generated boards to corporate advertisers.

"We hope that we will be announcing a completed deal soon," confirmed Tom Bow, a senior vice president for the Durst Organization.

The company, Totius Media, will install the LEDs for the northern facing sign first, Bow said, while the pending deal will give them options on the other three faces.

Sources said Durst will pocket about $1 million a year from each sign. Bow declined to confirm the numbers but did note, "I'm sure the Totius expectation [for income] is a lot more than that. It is visible 24-hours a day and the sign grid is bigger than anything else on the skyline."

The signs, already in use in Barcelona and Hong Kong, use "psycho-physics" to make use of fewer pixels and 90 percent less electricity by tricking the eye with moving images.