whispers
Tish, I'd say Durst/Bank of America are getting free advertising space to help fill the video space. In return Lumacom is not being charged rent. I think Durst is building the Bank of America Tower (which is going to be right next to the Conde Nast building) and the two companies are very close, so maybe this is a reason why BofA are not paying - either a mates agreement or BofA paying Durst directly. So it appears the only company which should be paying are Disney and I'm still of the belief that they were needed and begged by Lumacom to make sure that a high profile company was on board when it was launched and to help promote the sign. While this is all speculation with the help of some whispering from a birdie, it seems that this is why there are no ann's regarding paid advertising by Lumacom. As for Turkey, things are close to being finalised with an ann. expected within days.
LUM Price at posting:
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