I'd like to think that ESG are working up a series of very compelling arguments on these topics and also a detailed campaign on how they will release them to make sure everyone is aware of our strategic advantages.
Think about this:
Imagine if ESG used a "talking head" of some status, like Tim Flannery, to spearhead the central message.
Can you see him describing in graphic detail about how "Gasland" doesn't apply to ESG...and what fraccing means and how much better non-fraccing is via coal that is already naturally vertically fracced.
Then our talking head addresses the emotional issue of contaminated water getting into acquifiers etc etc...and how the GB is different via the deep drilling insoider cement filled wells and the layers of impervious rock etc etc.
Emotion is usually borne of ignorance and it would be a cardinal sin if ESG did not throw everything at a massive campaign to distinguish ESG from Qld companies.
ESG Price at posting:
63.5¢ Sentiment: Hold Disclosure: Held
