On the metrics comparing to a couple of other stocks in the sector this only has EV to sales where it is similar. Most of the other measures are out of kilter by a factor of x3 to x6!!!! e.g. SBB has a great cashflow similar to GZL, but has no debt, but is 1/5th its market cap.
There are too many metrics to say this is too cheap, its been heavily discounted for it novice status as a listed co
some of the differences arises because of the unique business model they have : e.g. GZL high inventory because it distributes, whereas SBB low inventory because it manufactures. The differences aren't a reason to no understand it if one wishes to asses it intelligently as an investment. The evaluation of risks & sentiment are a separate matter.
