Take this with a grain of salt but a Taiwanese lady I know feels...

Take this with a grain of salt but a Taiwanese lady I know feels the product is good but as mentioned by others is no better than alternative skin care products.
SHe feels there is a big market for lanolin however with the japanese (she was raised in japan and is a tour guide for them)
My gut feel is the company will go into administration, as its unlikely they will get finance in present environment I am surprised how well the sp has held up so obviously most dont share my view.
Classic case of producing something then trying to find a market for it rather than finding a latent market for a product then producing a product to suit the clients latent needs.