Ansearch today announces considerable expansion of our...

Ansearch today announces considerable expansion of our international online publisher network.
This development follows our recent announcement regarding Answers’ media divisions’ change in
strategy to assume advertising sales responsibilities for international online publishers that have high
volume Australian traffic.
Our newest publishers include:
• Intergi.com is the largest network of online video game and entertainment websites reaching
18-to-34 year-olds serving over 4 billion impressions worldwide monthly. With over 3 million
total ad impressions per month in Australia, and growing, Intergi offers unique demographic
targeting throughout its network via exclusive global agreements with premium sites such as
Sony’s www.station.com and gamezhero.com.

GoFish is a leading global youth entertainment and media company specialising in creating,
aggregating, distributing and monetising premium youth content on a large network of quality
youth-focused sites. The GoFish network of sites reaches over 60 million unduplicated online
users worldwide and represents millions of ad impressions in the Australian market. GoFish
has been a pioneer in the sale of online content appealing to the hard-to-reach youth market
and has already secured quality sites such as cartoondollemporium.com and
gamegecko.com.

Break.com is the one of the world’s largest destination sites for men aged 15-35. With over 3
million ad impressions served in Australia each month Break.com represents a highly targeted
opportunity for advertisers.

Bullz-Eye.com is an online men’s magazine from the U.S. The site consistently ranks in the
top five men’s sites in Australia, according to Hitwise’s online ranking system, and outranks
local sites such as FHM.com.au. The Bullz-Eye’s audience is the highly sought after 18-35
year old male demographic.

XPMediaCentre.com.au is a community site visited largely by C level IT Executives who
account for 61% of total visitors, many of whom have purchasing authority. The site will
provide advertisers with over 1m impressions to highly sought-after decisions makers in the
IT/T industry.

Online men’s lifestyle magazine savvy.com brings with it a substantial Australian presence
with over 750,000 unique browsers and 3,000,000 page impressions monthly. Savvy has
steadily built an extremely loyal readership of high-income men and women. With thousands
of articles on style, entertainment sports and much more, Savvy.com is more GQ than FHM
and provides Ansearch Media with an audience advertisers prize.
The Ansearch Media team now represents the advertising inventory of these sites and networks of
sites to Australian advertising agencies. It is expected that revenue from these new publishers and
networks will start to flow in this quarter.
Ansearch’s CEO, David Burden, said: “It is vital that Ansearch has a compelling and distinct offering to
agencies, media buyers and advertisers. In terms of page views – and therefore ad impressions –
Australian internet users spend more than 51%* of their time visiting international publisher sites.
However this skew is not currently reflected in the current domestic online media spend, which is
heavily focused on local sites. By introducing these sites to Australian agencies and advertisers
Ansearch can introduce cost effective advertising opportunities to a larger Australian audience over a
varied range of online interests.”


Let us shake off the old management and embrace the new blood as they are progressive and experienced.