Global gravity shift PricewaterhouseCoopers' (PwC) recently...

Global gravity shift

PricewaterhouseCoopers' (PwC) recently released a survey of 185 global pharmaceutical companies that it says points to an industry "gearing up for a global gravity shift". While activity in the North American markets will continue to have a strong influence on Australia, it says, there will soon be felt an increasing effect from the pharmaceutical industry in Asia.

"The centre of gravity of the global pharmaceutical industry is shifting," the survey found. "Not only is Asia set to be the largest pharmaceutical market in the world but many Asian territories will be powerhouses of the industry.

"The shift started as economies grew and low cost manufacturing in the region expanded. Now, companies are, increasingly, also seeking to site research, development and clinical trial activity in Asian territories."

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