Originally posted by iceman.11
Certainly doing the rounds, by the time you get to the segment, 50 minute mark or so, does lose its impact a little.
Certainly will not be any sophisticated investors or fund managers watching these shows (ACA, Morning Show).
That said, for more impact and attention try associating products with current and popular female figures, example;
Fair while back Kylie Minogue commented that she used Ponds Cream as part of skin care, folk bought the product of the shelf!
Very recently, Meghan Markle mentioned a product she uses in her skin care regime, forget the name, but was very cheap and affordable.
Point; Publicity is great, ACA, Morning Show, though of very limited worth, imo, target current and popular female figures to advertise product, that will have more of a impact on your sales and reach a better, larger, more affluent audience.
On the subject of TV shows; what if OBJ went onto Shark Tank??
Be very interesting to see verdict, Judges could not rubbish OBJ with P&G being on board, be interesting to see their thoughts on OBJs other applications; eg, BG or SH.
Would any of them invest in this company??
This segments craps all over the ACA one. Very professional and conversation like. I'm impressed. The ACA story will be nothing but a distant memory and if anything, P&G & OBJ should demand a retraction of ACA's one woman disaster study/trial that was not only inconclusive but wreaked of bias.
Not sure about the 'Magnetism' term used, but probably better than trying to explain Diamagnetism & MicroArray to the uninitiated. Well done P&G for finally mentioning OBJ in a manner that befits the partnership. This is all starting to look like the beginnings of the 'Global' launch for the MicroArray Technology we were all expecting 4 years ago. IMO we should see a further increase in marketing as more products penetrate the market, including our first Advanced Packaged/Integrated products and our first Personalisation product. Now we need deeper consumer penetration, volumes and numbers, with bulging 4C's to match.
(20min delay)