This segments craps all over the ACA one. Very professional and conversation like. I'm impressed. The ACA story will be nothing but a distant memory and if anything, P&G & OBJ should demand a retraction of ACA's one woman disaster study/trial that was not only inconclusive but wreaked of bias.
Not sure about the 'Magnetism' term used, but probably better than trying to explain Diamagnetism & MicroArray to the uninitiated. Well done P&G for finally mentioning OBJ in a manner that befits the partnership. This is all starting to look like the beginnings of the 'Global' launch for the MicroArray Technology we were all expecting 4 years ago. IMO we should see a further increase in marketing as more products penetrate the market, including our first Advanced Packaged/Integrated products and our first Personalisation product. Now we need deeper consumer penetration, volumes and numbers, with bulging 4C's to match.
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