This segments craps all over the ACA one.  Very professional...

This segments craps all over the ACA one.  Very professional and conversation like.  I'm impressed.  The ACA story will be nothing but a distant memory and if anything, P&G & OBJ should demand a retraction of ACA's one woman disaster study/trial that was not only inconclusive but wreaked of bias.

Not sure about the 'Magnetism' term used, but probably better than trying to explain Diamagnetism & MicroArray to the uninitiated.  Well done P&G for finally mentioning OBJ in a manner that befits the partnership.  This is all starting to look like the beginnings of the 'Global' launch for the MicroArray Technology we were all expecting 4 years ago.  IMO we should see a further increase in marketing as more products penetrate the market, including our first Advanced Packaged/Integrated products and our first Personalisation product.  Now we need deeper consumer penetration, volumes and numbers, with bulging 4C's to match.