It's the real deal. A real business, selling a tangible product with real margins.
Peter Lynch once said one of the greatest edges people throw away is not buying the underlying product and testing it for themselves.
Like most things, holding long-term was the most rewarding play.
I was in at about 30 cents or so around May 2022 - and sold way too early!
Fun Fact: Why is it called Step One? Because for most people, the first part of your day is putting on your underwear.
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