As a marketing man, Morrison will spend the first couple of weeks of the campaign trying out slogans to see which ones get traction in mainstream media and on the socials. The Murdoch crowd will simply parrot his talking points. He is nothing BUT slogans and phoney promises.
So far his "I love Australia" schtick and "We saved you from COVID" line are being tested. Expect more and more talk of foreign threats and potential war. I sincerely hope that Australians are too smart to fall for this rubbish.
