When you say it's a shadow of the company that was formed, it...

When you say it's a shadow of the company that was formed, it was of course a collection of brands in at least two earlier existences. They too had their difficulties, but it's a very competitive environment especially these days in an expanded & ubiquitous online market.
I am not sure it's written off yet as the sp seems to keep bouncing as well as retreating and of course it's come off 2-3 years of nightmare conditions and now facing a global meltdown, none of which is its fault.

It may surprise us by bouncing enough to take some profit. I have seen pigs flying occasionally but you have to be quick. But I see you're not a holder so can only thank you for your disinterested comments.
Cheers.