I agree the compounding network affect is very important. I have...

I agree the compounding network affect is very important. I have witnessed this with regular customers through my company having offered afterpay for over 3 years now. The people use and grow comfortable using the service and experiencing its benefits . I also believe sign up is equally as important to multiply those transactions.
From what I’ve noticed a majority of search queries to do with afterpay aren’t to search Afterpay to learn more about the method but to search for products and merchants who accept afterpay. I can attribute a healthy amount of organic conversions through analytics, associated with my own company. I cannot say the same for any other payment system.