Please read between the lines in the link below. A vision of the...

Please read between the lines in the link below. A vision of the revenues/profits to come for Motopia.

Here's just a taste of it...................

But it is more the growth potential of mobile advertising from here on out which attracted Google. ?The rise of open mobile is something on everybody?s mind.

I think it is the next battlefield,? ? says Richard Wong of Accel Partners, which is the other big investor behind AdMob.

(The deal, combined with today?s sale of Playfish to Electronic Arts, gave Accel a $1 billion day in exits). Google is pushing for broader adoption of open mobile phones with Android, and is seeing a big jump in mobile searches across all Web phones. Even though search is expected to make up the majority of mobile ad revenues, Google needs to compete in mobile display ads as well.

Why such a big bet? Because Google is gunning hard to dominate mobile Web advertising and AdMob has an early foothold in the display side.

By focusing on the needs of mobile app developers, AdMob has ?built what is approaching a $100 million business in three years,? says Jim Goetz, the partner at Sequoia Capital who sits on AdMob?s board, referring to the annualized revenue run-rate of the company.

Since AdMob splits its revenues 60/40 with publishers, that implies AdMob is on course to see $40 million of that $100 million gross. The company is also cash-flow positive, with 140 employees.


http://techcrunch.com/2009/11/09/admob-is-approaching-100-million-in-revenues-google-thinks-it-can-make-it-billions/