"The company appears more optimistic that the digital marketing...

"The company appears more optimistic that the digital marketing division will now start to contribute to profit."

On this note, take a look at segment operating revenues/profits for digital marketing over the last few years.

Revenues have increased almost 400% from when they acquired the business and in the latest report, only depr/ammort relating to the goodwill of the business stopped it from turning a profit...
If management even find small cost savings in addition to the non-recurring charges of goodwill write-down, this segment will outperform expectations by a long shot.