Comes down to risk vs reward imo. Not that naive to think the 400-500% is locked in stone, but if they achieve that, the reward outweighs the risk imo.
Have to remember that last cycle was only the first year we started selling Alexicool. 400-500% may sound like a huge increase but when put into terms of one mattress brand expanding from 1 product line to say 4 product lines using Alexicool, it doesnt' seem that unachievable. Especially when we're talking expanding from their premium brands to higher volume lower margin products.
Comes down to risk vs reward imo. Not that naive to think the...
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