Moving forward, page-46

Dirk explained the potential for growth in the mattress sector as a result of two individual factors.
1. There are two very large manufacturers in this sector, AJX has been selling to one but have recently begun discussions and possibly scale ups(can’t remember if it has got that far yet ) with the other.
They know what they do with one are expecting about the same at least from the other manufacturer once they become a customer. Therefore Dirk has a fair idea how much they are likely to buy also being a similar size company.

2.The other growth in the mattress revenue Dirk was talking about was as a result of AJX supplying Alexicool and other chemicals to be used on the cheaper tier 2 and 1 mattresses which accounts for a large quantity of mattresses produced.

With cost advantages AJX have due to the ability to apply several treatments in one pass with little adjustments to manufacturers production process, means that AJX can retain a long term competitive advantage and cost advantages over emerging competitors .