That's a fair point you raise and I think it's an area that the...

That's a fair point you raise and I think it's an area that the company will have to manage very closely to avoid landing themselves in hot water.

From my view, there have been no issues with the recent blog style updates and I provide the follow reasoning. If you look closely at everything stated in the article, you will notice that it comprises a mixture of facts and statements relating to potential. It is quite factual that India's steel industry is projected to grow at a fast rate over the coming decades and further, it is a fact the coking coal and iron ore demand will be highly correlated with such growth. Further, it is a fact that ESI are working towards building a 500,000 tone per annum project, and that this is the "first significant mile stone" for the two techs. Finally, it is a fact that there are attractive markets around the globe that would be suitable for the techs should they be proven on a commercial scale.

All information is either factual or commentary on potential.

A quick take on what I think potential is. Potential is a subjective view on what a particular thing or person can achieve. Saying something has the potential to do something is a low certainty statement. It's not saying they will do something, it's saying they could and this comes with a level of probability.

To reiterate, these blogs are providing facts or views on potential and that's why I don't believe they are doing anything out of line.

All In My Opion